The Challenges
What can we do to help employees who lack the motivation to study English?
“We began TOEIC training for young and mid-career employees. We even introduced incentives in the hopes of increasing their motivation. However, in practice, things don’t work out as anticipated. The attendance rate is low for the people who need the training the most, and in the end, the attendees are dominated by travel-lovers and language enthusiasts. The ones who are absent from the training make excuses, saying that they are too busy, that the timing is bad, and that English would be useless for them.”
How can we help employees to motivate themselves to become more global?
Our Approach:
Firstly, we will abolish in-office English classes, focusing instead on motivating each student by teaching them ‘why English is important,’ ‘what kind of study methods are available,’ and ‘how to learn consistently’. We implement an online conversational English learning strategy in which the students will randomly receive a phone call, as well as presentation and global business training.
The Results:
Many employees began to work on their English independently by using free learning material and cheap apps, instead of solely relying on their company’s help. TOEIC examination rates increased. Within the minds of employees, the idea that they themselves are responsible for becoming more global and improving their English grew significantly.